Intura at Google for Startups AI Showcase Day with Komdigi

Indonesia is in the middle of what analysts are calling the most consequential technology transition in its history. With more than 278 million people, the world's fourth-largest population, and a government that has made AI a centrepiece of its national digitalisation agenda, the country is poised to become one of Southeast Asia's most significant AI markets within the decade.

Google has long recognised this trajectory. The Google for Startups AI Solutions Lab — its accelerator programme for Indonesian startups building AI-powered products — is not a philanthropic gesture. It is a strategic investment in a market that Google, along with the world's largest venture funds, believes will produce some of the most consequential technology companies of the next ten years.

The AI Showcase Day on February 24 was the culmination of that programme's latest cohort. And it was built to mean something: not a closed demo day for insiders, but a public signal — directed at investors, policy makers, and the broader startup community — that Indonesia's AI ecosystem has arrived.

Intura's invitation to the showcase was the result of being selected into the Google for Startups AI Solutions Lab, run in partnership with Komdigi (Kementerian Komunikasi dan Digital Republik Indonesia) as part of the government's "Bangkit Bersama AI" initiative. The programme is not open to anyone. Selection requires demonstrating genuine AI product depth, a clear understanding of the Indonesian market, and a founding team with the capability to move fast on a complex technical problem.

For Intura, that problem is brand intelligence. As AI reshapes how consumers discover products — through AI search engines, social media recommendations, and algorithmically curated e-commerce feeds — the question of how a brand is perceived has become exponentially more complex. Intura was built to answer that question at scale, and it was that thesis that earned us a place in the programme.

The AI Solutions Lab brought the cohort through months of mentorship, technical deep-dives on Google Cloud infrastructure, product workshops, and direct engagement with Google's global network of experts. The Showcase Day was where all of that work was brought into the open.

The afternoon unfolded across two interconnected spaces: the main hall of the Garuda Spark Innovation Hub on the eighth floor of FX Sudirman, and the adjacent Ganara Art Space — a gallery that gave the event an unexpectedly elegant register. Attendees moved between pitch sessions, startup booths, and networking circles from 1 PM, with the energy building steadily as the afternoon progressed.

The crowd was a deliberate mix. Venture capitalists with Southeast Asia portfolios. Corporate innovation leads from some of Indonesia's largest conglomerates. Policy officials from Komdigi. Journalists. Angel investors. Fellow founders. The organisers had thought carefully about who was in the room — and why it mattered that they were all there at the same time, in the same space, watching the same pitches.

It is the kind of event that doesn't happen by accident. It is the result of years of ecosystem building — by Google, by Komdigi, by the accelerator community, and by the founders themselves who have kept building through difficult funding environments and uncertain macro conditions. On February 24, that accumulated work was visible in every conversation happening across those two floors.

When Minister Meutya Hafid, Indonesia's Minister of Communication and Digital Affairs, took the stage, the room's register shifted. Her presence was not ceremonial. She spoke with evident familiarity with the startups in the room — naming specific sectors, acknowledging specific challenges, and outlining the ministry's roadmap for creating regulatory and policy conditions that would allow AI startups to scale.

Her attendance at a startup accelerator showcase — standing alongside early-stage founders, participating in photo moments with the top 10 selected companies including Intura — was itself a statement of intent. Indonesia's government is not treating AI startups as peripheral economic actors. They are being positioned as central to the country's digital sovereignty ambitions and its goal of becoming Southeast Asia's leading technology economy.

For founders building in this space, that kind of political alignment is not a small thing. Policy matters enormously in AI — from data governance to procurement rules to cross-border product regulations. Having a minister who understands the landscape, and who is publicly committed to creating conditions for domestic AI companies to thrive, is a genuine structural advantage for the entire ecosystem.

The startup wall at the AI Showcase Day told a story in miniature. Dozens of logos — spanning education, healthtech, logistics, legal AI, consumer analytics, enterprise SaaS, and more — represented companies that had each earned their place in the cohort through a rigorous selection process.

Getting on that wall required more than a compelling pitch deck. It required demonstrating real product depth, a clear product-market fit thesis validated by actual users, and the kind of operational rigour that signals a team can turn mentorship into momentum. The cohort, taken as a whole, was a genuine cross-section of where Indonesian AI is going — not a collection of experiments, but a set of companies that are building seriously and building to last.

Intura's logo was on that wall. For our team, that image carries weight — not because of what it says about us today, but because of what being in this cohort, alongside these companies, at this moment in Indonesian AI history, says about what is possible from here.

At the showcase, Intura presented our brand intelligence platform — built specifically for the AI era, where the central question for brand and marketing teams is no longer just "what are people saying about us on social media?" but "how does an AI model describe us when a consumer asks for a recommendation?" and "what are shoppers actually writing in product reviews that our team has never had the bandwidth to read?"

Our thesis is that brand perception is being simultaneously reshaped by three converging forces: AI-generated responses that mediate discovery, social listening signals that capture real-time sentiment, and e-commerce review dynamics that encode deep purchase intent. Most brands have partial visibility into one of these layers. Intura surfaces all three in one integrated platform — giving teams the kind of decision-grade data clarity that has never existed before at this level of accessibility.

The conversations that followed our pitch — with investors who immediately understood the market timing, with corporate leads who had been trying to solve exactly this problem with fragmented tooling, and with fellow founders who were solving adjacent pieces of the same puzzle — confirmed what we already believed: the problem is real, the market is ready, and the product we're building is the right one for this moment.

February 24, 2026 was a day that crystallised something we had been building towards for a long time. Being selected by Google for Startups, standing in that room in front of Indonesia's Minister of Digital Affairs, having Intura's name on the AI Solutions Lab cohort wall — these are not endpoints. They are indicators that the direction is right and that the momentum is real.

The connections forged that afternoon — with investors who understand the nuances of the Indonesian market, with government officials who are shaping the policies that will define how AI products can operate in this country, with fellow founders who are navigating the same terrain from different angles — are the kind that compound over time. They are not just network additions. They are the beginning of collaborations, of introductions, of opportunities that don't yet have names.

We are grateful to Google for Startups and Komdigi for building an ecosystem event that treated startup founders as serious contributors to Indonesia's national AI agenda — not as recipients of support, but as genuine partners in a shared ambition. That framing matters. And we intend to justify it.