We don't just hand you data reports—we translate intelligence into content strategy. Based on trend analysis, sentiment patterns, and competitive gaps, we recommend exactly what content to create, which platforms to prioritize, when to publish, and what messaging will resonate. Every content recommendation is backed by real-time data, not assumptions.
A premium skincare brand based in Jakarta is considering expansion into Vietnam and the Philippines. Instead of relying on market research surveys alone, the brand uses Intura to map consumer sentiment around skincare categories in both markets. They discover that Vietnamese consumers are highly focused on 'whitening' and 'natural ingredients' narratives, while Filipino consumers respond more strongly to 'hydration,' 'sun protection,' and 'affordable luxury' messaging. The brand adapts its product positioning and influencer briefs accordingly — launching with localized messaging and seeing a 35% higher initial engagement rate compared to their Indonesia launch.
Select the product category (e.g., skincare, haircare) and the geographic region or specific market you want to analyze before entry.
Define the key topics, keywords, price points, and cultural narratives you want to measure sentiment around in the target region.
Intura pulls and processes all relevant social media, news, e-commerce, and forum data from the target region over a defined time period.
Visualize positive, neutral, and negative sentiment distributions across product attributes, competitor brands, and consumer needs in your category.
Receive a report with specific messaging recommendations, cultural cues to leverage, pricing perceptions, and topics to avoid in your launch strategy.
We score sentiment across five dimensions: (1) product perception — how consumers talk about product attributes and category benefits; (2) brand sentiment — how existing brands in the space are perceived and what drives positive or negative associations; (3) cultural relevance — which values, aesthetics, and narratives resonate locally; (4) price sensitivity signals — how consumers discuss value, affordability, and premium positioning; and (5) unmet need indicators — complaints, wish-list items, and recurring gaps that reveal market opportunities. This 360-degree view tells you not just if a market is receptive, but exactly how to position your brand to win from day one.
Understand how consumers in any target market perceive your product category before you enter. Identify the narratives, values, and expectations that drive local purchase decisions.
Detect cultural nuances and local idioms that affect how your brand messaging will land. Avoid costly misalignments between your global identity and local consumer expectations.
See how established brands in the target region are perceived. Identify their positioning gaps — areas where consumer sentiment is negative or underserved that your brand can own.
Enter new markets with a positioning strategy built on real consumer sentiment data, not assumptions. Know exactly what to say, to whom, and through which channels.