Question 1

What is Intura?

Accepted Answer

Intura is an AI search research platform. It shows you what people ask AI, why they ask it, and where the opportunities are to win the answers. The platform researches the topics, keywords, and questions in your category — with trend and volume — from AI engines, social media, communities, and news and research sites. On top of that research, Intura audits your AI visibility and website and builds your content plan. We still offer AI search optimization, but it all starts from research.

Question 2

Who is Intura for?

Accepted Answer

Intura is built for brands, marketing teams, agencies, UMKM, and founders who want their content to answer real needs — on Google and on AI search like ChatGPT and Gemini. It suits teams that would rather pick topics from demand data than from a hunch, and who want organic growth that shows up in traffic and revenue, not just in post count.

Question 3

Why does topic, keyword, and question research matter in the AI search era?

Accepted Answer

AI engines are built to resolve a person's need in one answer, so what gets cited is the content that answers a real question best. Without research, teams guess at topics and publish generic articles nobody searches for — AI slop that earns neither traffic nor citations. Research shows which questions get asked often, which are rising, and which sit closest to a buying decision, so every piece of content has a reason to exist.

Question 4

What services does Intura offer?

Accepted Answer

Intura has three core services. (1) Research — the topics, keywords, and questions people ask in your category, with trend and volume, per category and personalised to your brand. (2) Audit — an AI Visibility audit that runs those questions through ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview, plus a Website audit that checks whether your pages can be read and quoted. (3) Content Plan — the research and audit gaps turned into prioritised briefs and a calendar. Enterprise clients can also have our team execute the plan, including building or rebuilding the website.

Question 5

Where does Intura's research data come from?

Accepted Answer

From four kinds of sources: AI engines (the answers ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview give, and the sources they cite), social media (TikTok and Instagram conversations), community (forums, Q&A threads, and reviews), and news and research sites. Each question is scored on consensus across sources and repeat collection runs, volume (how many phrasings mean the same thing), trend (how often it resurfaces over the past week), and intent (how close it sits to a purchase). Scores are refreshed daily per category.

Question 6

What is the AI Visibility & Website Audit?

Accepted Answer

The audit shows how the questions from your research are answered today. We run them through AI assistants like ChatGPT and Gemini (is your brand mentioned, what do they say, which sources do they cite?), check the technical side of your website (is it fast, well-built, and easy for search engines and AI to read?), and review your content (what you have and where the gaps are). You get a clear baseline and a prioritized list of what to fix first.

Question 7

What is the Content Plan?

Accepted Answer

The Content Plan turns research into what to publish. Unanswered questions, rising topics, and audit gaps become prioritized briefs: which question to answer, in what format, on which channel, and in what order. Scheduled automations can then draft articles and social content from those briefs, grounded in your brand guidelines, ready for you to review and publish. Every piece traces back to a question people actually ask.

Question 8

Can Intura build or rebuild our website?

Accepted Answer

Yes — but this is available for enterprise clients only. For enterprise engagements, we can create a new website from scratch or rebuild an existing one, with AI and search visibility built into the foundation rather than bolted on afterward. For non-enterprise clients, we work with your existing site through the audit, content, and optimization services.

Question 9

What does Intura need from us to get started?

Accepted Answer

You start by adding your guidelines to the platform — your content guidelines, brand guidelines, the creators you work with, and your target audience. That's what Intura builds on: the platform uses those inputs to generate prompts, audit your AI visibility, and produce a content strategy. The more complete and accurate your inputs, the sharper the output. You'll also want your website accessible so we can evaluate its technical health and content.

Question 10

How does an Intura engagement typically work?

Accepted Answer

Intura is a self-service SaaS platform. You input your guidelines — content, brand, creators, and target audience — and the platform uses them to generate prompts, evaluate those prompts to audit your AI visibility, and produce a content strategy. From there you get concrete tasks and a strategy you can use to optimize your own website. If you'd rather we build and optimize the website for you, we offer that too — but creating and optimizing the website directly is available for enterprise clients only. We focus on clear, understandable outputs rather than complex technical explanations.

Question 11

Can we connect Intura to our AI assistant or coding tools?

Accepted Answer

Yes. If you use an AI assistant or coding tool, you can connect it to Intura so it can pull your tasks, strategy, and audit details automatically. That means you can apply the improvements to your website as you build — right inside the tools you already use — without copying instructions back and forth. (It uses a standard connection called MCP, but you don't need to understand the technical details to use it.)

Question 12

Do you use technical jargon in your reports?

Accepted Answer

No. We deliberately avoid technical language in our reports and strategy sessions. Our goal is to make the data and insights clear enough that you can make decisions directly from them — without needing to decode marketing or analytics terminology. We focus on strategy, not technical explanations.

Question 13

How long before we see results?

Accepted Answer

Organic visibility — on Google and in AI answers — is a long-term investment. The audit gives you a clear baseline within the first week or two. Early indicators like impressions and ranking movement typically appear within 2–4 months of consistent content and optimization. Meaningful traffic growth compounds over 6–12 months. Website builds for enterprise clients are scoped separately with their own timeline.

Question 14

How do you measure whether the strategy is working?

Accepted Answer

We track progress from three places. From Google: how many people see your site, how many click, and where you rank for the words that matter to your business. From AI monitoring: whether AI assistants mention your brand, how accurate what they say is, and where the gaps are that keep you out of their answers. And from the technical side: we check the health of your site. Every report ties these numbers back to the strategy, so you can clearly see how the work is paying off.

Question 15

Can Intura guarantee specific results?

Accepted Answer

We don't promise fixed ranking positions or specific placement guarantees — no credible analytics or SEO company should. What we do guarantee is a rigorous, data-backed process, transparent reporting, and a clear strategic rationale for every recommendation. Our goal is always measurable organic growth over time.

Question 16

How much does Intura cost?

Accepted Answer

Our self-service plans have simple monthly prices you can see above — Free to get started, then Starter and Pro as you grow. For done-for-you work — where our team handles your content, website, and optimization — pricing is custom, based on what you need. Building or rebuilding a website is available on our Enterprise plan. Contact us and we'll put together a proposal that fits your brand.

Question 17

What's the difference between self-service and custom?

Accepted Answer

Self-service plans (Free, Starter, Pro) give you the platform to run things yourself — you get the audits, tasks, and strategy, and you apply them at your own pace. Great for teams that want the data without ongoing consultancy. Done-for-you (Enterprise) means our team handles everything: research, strategy, creating the content, and putting the work live, with regular reports. Many clients start done-for-you to set a baseline, then move to self-service — or run both.

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