Website Audit
Your site reads fine to a human and may still be a blur to the systems deciding who gets recommended. AI models and Google parse structure, meta, and clarity, not vibes. A website audit shows you which pages they understand and which ones they skip.
Part of Website & AI Visibility AuditAudit
The challenge brands face
When a page underperforms, the cause is rarely one big thing. It is a heading hierarchy that jumps from H2 to nothing, a meta description left blank, a paragraph that buries the answer three scrolls down, a page that loads slow on mobile, or a URL returning a quiet 404 that no analytics dashboard flags. Each is small. Together they decide whether a model can extract a clean answer from your page or gives up and quotes a competitor.
The second problem is volume. A real site has dozens or hundreds of pages, and you cannot fix all of them at once, nor should you. Most teams either freeze, or they fix whatever they happen to remember, which is rarely the highest-impact page. What is missing is not effort. It is a ranked queue that says fix this URL first, here is why, and here is the change.
Why this matters now
AI engines increasingly answer buyers by extracting from web pages directly, which means clean structure and clear content now translate into recommendations, not just rankings. A page that an AI model can read and quote earns visibility a beautifully designed but unreadable page never will. Fixing the foundation early is cheaper than rebuilding trust after a model has learned to skip you.
Audit
Our approach
- 1
Crawl your site and score every page
We crawl your full site and assign each page five scores: an Overall Score plus AI Visibility, Content Structure, SEO Readiness, and Technical. AI Visibility looks at content clarity, information completeness, brand consistency, and AI discoverability. Content Structure checks heading hierarchy, lists, tables, and semantic markup. SEO Readiness covers keyword coverage, meta descriptions, and on-page elements, and Technical checks crawlability, performance, and HTTP status.
- 2
Diagnose strengths, weaknesses, and relevance
For every page we surface key strengths, weaknesses, top priorities, and concrete fix suggestions, then assign an urgency level from low to critical. We also run a relevance assessment that checks whether each page aligns with your brand and audience and flags gaps with suggestions, so you catch pages that are technically fine but off-message.
- 3
Turn findings into a working queue
Findings drop straight into three views your team can work from: a Next Actions to-do list auto-generated from the issues, a Technical Checklist, and a Pages table you can drill into URL by URL. Instead of a static report, you get a prioritized queue that tells you what to fix first and what the fix is.
Audit
What you receive
- A per-page scorecard with an Overall Score plus AI Visibility, Content Structure, SEO Readiness, and Technical sub-scores
- An urgency level on every page so you know what is on fire and what can wait
- A relevance check that flags pages drifting from your brand and audience, with gaps and suggestions
- A Next Actions to-do list and Technical Checklist auto-generated from the findings
- A Pages table you can drill into for the exact strengths, weaknesses, and fixes per URL
Audit
How we prove progress
Every engagement is measured against numbers you can check yourself.
- Overall + four sub-scores per page
- Urgency level (low to critical)
- Auto-generated Next Actions list
- Concrete fix per weakness
Audit
Who this is designed for
Teams that just shipped a new site and want it checked before promoting it
Brands with large sites where some pages clearly underperform
Founders who want a fix list their developer can act on directly
UMKM moving off a template site and unsure what AI can read
Audit
What to expect
Outcome
You get a ranked list of page fixes that make your site readable to both Google and AI engines.
An honest timeline
Most sites are crawled and scored within a few days; larger sites take longer. You give us one URL and we return the page-by-page backlog.
Audit
Questions: Website Audit
What does a website audit actually check?
A website audit checks each page across five scores: Overall, AI Visibility, Content Structure, SEO Readiness, and Technical. That covers content clarity and completeness, heading hierarchy and semantic markup, keyword and meta coverage, and crawlability, performance, and HTTP status. Each page also gets an urgency level and a relevance check against your brand and audience.
How is the website audit scored?
Each page receives an Overall Score plus four sub-scores: AI Visibility, Content Structure, SEO Readiness, and Technical. Alongside the scores, every page gets an urgency level from low to critical so you can sort the queue by what needs attention first, and a list of concrete fixes for each weakness found.
What do I need to provide to start?
You only need to provide your website URL. We crawl from there and return a prioritized, page-by-page fix list organized into a Next Actions to-do, a Technical Checklist, and a drill-down Pages table. No tag installation or code access is required for the audit itself.
Does a website audit help with AI search or only Google?
A website audit helps with both. The AI Visibility and Content Structure scores rate how easily AI models can read and extract answers from your pages, while the SEO Readiness and Technical scores cover classic Google search factors. If you also want to measure how AI engines describe your brand, pair it with the AI Visibility Audit.
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