Website & AI Visibility Audit
You cannot fix what you have not measured. Before you rewrite a single page or chase a single keyword, you need two things: a clear read on how your site is built for AI and search, and proof of whether AI engines already know you exist. Audit gives you both.
The Challenge Brands Face
Most growth budgets get spent on optimization that nobody measured first. A team rewrites its homepage, buys backlinks, and ships ten blog posts, then months later still cannot say whether any of it changed how AI engines describe the brand. The work feels productive, but it is aimed at a target nobody mapped.
The harder problem is that search has split into two systems. Google still crawls your pages and ranks them, but a growing share of buyers now asks ChatGPT, Perplexity, Gemini, or Claude first, and those models answer from what they already learned about your category. You can rank well and still be invisible inside an AI answer, or rank poorly and still get recommended. Without measuring both, you are optimizing one half of the game.
AI answer engines are becoming the first stop for product research in Indonesia, not the second. Once a model forms an impression of your category, that impression shapes the recommendations buyers see, and correcting a wrong or missing impression takes longer than building a good one from the start. The brands that audit now get a baseline they can act on before competitors crowd the same answers.
The Website & AI Visibility Audit services
This pillar is made up of the services below. Open each one for the full detail.
Our Approach
Audit the foundation with Website Audit
Website Audit crawls your site and scores each page so you know what AI models and Google can actually read. It scores AI visibility, content structure, SEO readiness, and technical health, assigns an urgency level per page, and returns concrete fix suggestions organized into a Next Actions list and a Technical Checklist. This is the foundation layer: it fixes what is on the page.
Measure the answers with AI Visibility Audit
AI Visibility Audit measures whether AI engines already know and recommend you. It runs real category prompts across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, then scores coverage, accuracy, citation, and your share of voice into a single AI Knowledge Score. Where the Website Audit reads your pages, this reads the machines that read your pages.
Hand the backlog to Optimization and Automation
Both audits merge into one prioritized backlog tagged by effort and priority. That backlog is the input the Optimization pillar (SEO, GEO, AIO) and the Automation pillar execute against, so the work that follows is aimed at measured gaps instead of guesses. Diagnosis first, then treatment.
What You Receive
How We Prove Progress
During the optimization period — before conversions fully materialize — these are the metrics we use as proof that the strategy is moving in the right direction.
Who This Is Designed For
This service works best for:
- Brands about to invest in SEO or content and wanting a baseline first
- Founders who suspect AI engines describe their product wrong
- Marketing teams switching from keyword SEO to AI search
- UMKM that want to know where they actually stand before spending
What to Expect
You start optimization with a clear baseline and a ranked list of fixes instead of guesswork.
A full audit typically takes one to two weeks, depending on site size and how many category prompts we run. You get the prioritized backlog at the end, not a 90-page PDF.
Questions About Website & AI Visibility Audit
What is the difference between a website audit and an AI visibility audit?
A website audit scores the pages on your own site, while an AI visibility audit measures how AI engines describe your brand. The first crawls your URLs and rates each page for AI-readiness, content structure, SEO, and technical health. The second asks ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews real questions about your category and checks whether they cover you, get you right, and cite you. You usually want both.
Why should I audit before I start optimizing?
Auditing first gives you a baseline and a ranked list of what to fix, so optimization spend goes to real gaps instead of guesses. Without it, teams rewrite pages and publish content without knowing whether AI engines describe them wrong or skip them entirely. The audit produces the prioritized backlog that the Optimization and Automation pillars then execute against.
Which AI engines do you check?
We check ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We run real buyer questions about your category through each one and compare how they cover your brand, how accurate they are, whether they cite your site, and your share of voice against competitors.
How long does a full audit take?
A full audit usually takes one to two weeks, depending on your site size and how many category prompts and engines we run. The website crawl finishes in a few days; the AI visibility setup needs your brand profile and a crawl of your site as the truth set. You receive a prioritized backlog at the end, not a long PDF.
Interested? Let's Talk.
We start with a short conversation — no template pitch, no generic proposal. We want to understand your brand first.
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