Platform Features
Intura offers three core analytics modules, each designed to answer specific research questions. Understand the distinctions to get the most out of the platform.
Social Listening
Monitor the performance of social accounts over time — whether your own brand or competitors. See key metrics like follower growth, engagement rates, and per-content performance. This is your module for ongoing benchmarking and competitive analysis.
Supported Tracking Targets
Use Case
An e-commerce brand tracks their own TikTok account alongside three competitors. When a competitor's engagement suddenly spikes, the team digs into what content type drove the jump and tests a similar format the following week.
Trend Monitoring
Discover posts and creators that are going viral around specific keywords. Instead of waiting for trends to come to you, this feature lets you proactively scan the content ecosystem and identify early signals of topics about to explode — on both TikTok and Threads.
Supported Tracking Targets
Use Case
A talent agency monitors 'skincare routine' on TikTok. Trend Monitoring surfaces which creators are gaining rapid traction this week — allowing the scouting team to reach out to rising micro-influencers before their rates increase.
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Social Sentiment
Get a comprehensive picture of how a brand, hashtag, or keyword is being discussed on TikTok. See mention volume over time, sentiment distribution (positive, neutral, negative), the most frequently appearing keywords, and the most viral related content.
Supported Tracking Targets
Use Case
A skincare brand running #GlowWithUs tracks the positive-to-negative mention ratio, surfaces the most common pain points mentioned alongside the hashtag, and highlights which creator's content drove the most positive sentiment — so the team knows exactly where to double down.