Knowledge Base
The Knowledge Base is Intura's foundation: reusable brand context that powers every audit and automation. You define it once, and every AI output reads from it to stay on your voice, audience, and strategy. Each item has a 'My' tab (yours) and a 'Templates' tab (ready-made starting points), and is shared across everyone in the workspace.
Content Guidelines
Your brand playbook. Define tone of voice, core values, content pillars, positioning, your unique angle, platforms & handles, content formats, posting cadence, primary goals, topics to avoid, and signature hooks. This is what makes every AI-generated piece sound like you.
Knowledge Profile
Your brand or creator identity. Set the type (Brand/Creator/Agency/Media), industry, website, description, products/services, value proposition, markets, languages, key topics, and competitors. This profile is the factual ground truth — and the required input for AI Visibility and Website Audit.
Target Audience
A detailed audience persona. Paint the picture: summary, relationship type, age range, location, goals, pain points, objections, interests, awareness stage, preferred platforms & formats, common questions, and their vocabulary. The AI uses these personas to shape tone, examples, and references. You can build several and reference more than one per run.
Content Preferences
How you teach the AI your taste. Mark Instagram/TikTok posts as "love" or "dislike" with reasons (hook, pacing, visuals, tone, topic, and more). Over time, the AI learns your preferences and weaves them into recommendations and drafts. Available on paid plans.
Draft with AI
You don't have to fill every field by hand. On Content Guidelines, Knowledge Profile, and Target Audience, click "Draft with AI", enter a name (required), a short brief (optional), and a website (optional for profiles/audiences). Within seconds the AI fills the whole form — you just review and tweak before saving.
Free plan limits
On the Free plan you can create up to 2 Content Guidelines and 2 Target Audiences, and Content Preferences are reserved for paid plans. Paid and Enterprise plans remove these limits. Deleting a knowledge item is permanent, so keep the ones your audits and automations rely on.
See how knowledge is used in Automations and AI Visibility.
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